Tech Giant LG Electronics Taps Arbitrum to Automate Programmatic Ads via Custom L2 Blockchain

South Korean consumer electronics titan LG Electronics is developing a proprietary blockchain network aimed at transforming the digital advertising placement and sales industry. The Onchain Shift According to a report published by Fortune on June 11, 2026, the initiative leverages a shared, onchain database of advertising inventory and verified customer interaction records. Fortune’s Jack Kubinec